How 2025 Wedding Trends Can Shape Your Celebrant Business
In this second of three blog posts where we dive deep into The 2025 Hitched Wedding trends Report, we will look at how trends can and should shape your wedding celebrant business.
If you missed the first blog that outlines why now is a great time to become a wedding celebrant, then feel free to catch up and read it here.
Introduction: Why Trends Matter for Celebrants
If you're considering becoming a wedding celebrant, understanding industry trends can give you a powerful edge in growing your business. The 2025 Hitched Wedding Trends Report highlights exciting shifts in how couples approach their weddings. By aligning your services with these trends, you can set yourself apart and attract more clients.
Beth and Dan had a personalised wedding celebrant ceremony with personal vows and secret statements which they read to each other to make it more heartfelt and unique than a registrar ceremony.
Trend Highlights: What’s Driving Weddings in 2025?
1) Personalisation Is Everything
Couples want weddings that reflect their personalities, love stories, and values. The more personalised the ceremony, the more memorable the day will be for the couple and their guests. Couples also talk about wanting their ceremony to be more meaningful.
2) Eco-Conscious Weddings
Sustainability is no longer a niche preference but a central theme in many weddings. Celebrants can appeal to eco-conscious couples by offering green, nature-based ceremonies.
3) Non-Traditional Wedding Venues
Whether it's a beach, a barn, or a botanical garden, couples are seeking venues that feel personal to them. Celebrants have the flexibility to adapt to any location and create meaningful ceremonies.
Eleanor and Will had a personalised wedding celebrant ceremony on private land on the banks of the River Thames in Hurley, Berkshire.
How Celebrants Can Use These Trends to Attract Clients
As a wedding celebrant, you can stand out by marketing your services to align with these trends:
1) Offer Tailored Packages for Micro Weddings
Create specific packages for small, intimate weddings that focus on personalised, heartfelt ceremonies with additional rituals that can involve more or even all of the guests. An intimate wedding ceremony does not have to be cheaper - after all, as the celebrant you may end up spending more time consulting, writing and delivering a more involved ceremony than a more traditional ceremony to a larger audience. Your more tailored offer should naturally therefore be priced higher. This will not matter for couples as often they are choosing a smaller wedding not to save on cost but to spend money on the things that really matter to them (e.g. whilst not paying out the cost of food for distant relatives and colleagues, they will spend this cost instead on other aspects of the wedding like a higher quality and more intimate and personalised wedding ceremony).
A ring warming (ring blessing) is an easy way to add intimacy and personalisation to traditional looking wedding ceremony and is a very popular way to involve all the guests in the wedding ceremony. Read more about the Ring Warming Ceremony here.
2) Emphasize Your Ability to Adapt to Unique Venues
Promote the fact that celebrants can perform ceremonies anywhere, unlike registrars (who can only do civil marriage ceremonies in licensed venues) and have no restrictions. This can include private gardens and any private land (as long as you have the owner’s permission). If you have your own mobile and battery powered PA system and microphones (which I recommend you do invest in), sound and music is not going to be a problem. Not all wedding celebrants are equipped with a PA system in this way so if you are….shout about this advantage!
Jo and Andrew had their personalised wedding celebrant ceremony on the pitch of Sheffield Tigers Rugby Club where they met and fell in love!
3) Go Green
Appeal to eco-conscious couples by offering sustainable ceremony options, including off-setting the carbon foot print of your travel, paperless vows, or even tree-planting rituals.
Sophie and David had an intimate wedding ceremony with only their immediate family (including their young son) present. As well as a handfasting ceremony their parents and young son, helped them to plant (and water) a cherry tree to symbolises good fortune and health for their love, marriage and family. Photo:
Promoting the Personalised Experience
Celebrants can offer something unique: the chance for couples to express themselves fully during their ceremony. Unlike the identical service couples get from registrars , a celebrant-led wedding ceremony is a deeply personal event, and the 2025 trends clearly show that couples crave this level of personalisation. Make sure that you never stop telling people about this in your Social Media posts. Never assume, people know what a wedding celebrant is and does. According to Bridebook and Hitched, between 17-19% of all weddings in the UK in 2023 were officiated by a celebrant. As a result, this likely means that many people still only think their ceremony options are church or registrar. Even other wedding suppliers and professionals will need reminding and wedding allies can be a great way of promoting your business.
Chantelle and Josh had a tree planting as part of their wedding celebrant ceremony in a private garden. Guests then wrote messages of love and good wishes onto little tags which they tied to the tree to make it a "wishing tree". Photo: https://www.puddle-duckphotography.co.uk/
Why Now is the Perfect Time to Train as a Celebrant
By training as a celebrant now, you'll be ready to tap into these trends and build a thriving business. Couples are seeking celebrants who can help them make their wedding day truly unique, and with the right training, that could be you!
Jamie and Charlotte kiss and celebrate after their vows and ring exchange in their wedding celebrant ceremony at their Yorkshire Farm. Photo: https://www.tedandtortoise.co.uk/
Ready to Get Started?
Learn how you can become a certified and accredited celebrant and start booking weddings that reflect the latest trends.
Want some FREE Wedding Celebrant Training? Enrol onto your free discovery module here.
After your initial research is complete and if you are 2-3 weeks away from wanting to enrol onto a quality and practical celebrant training course, then join us at the next Celebrant Success Workshop.
Start you new career and book your place on the 2-hour online workshop here.
In the final blog post in this series of three where we dive deep into The 2025 Hitched Wedding Trends Report, we will look at how wedding celebrants can personalise their ceremonies to maximise their business.